Sabre Hospitality: A Guide for Hotels to Increase Sales

This article dives into the features and benefits of Sabre Hospitality, focusing on how hotel groups can leverage its suite of tools. We’ll also explore how pairing Sabre with OCUS’ visual performance solutions can amplify the impact on guest experience and brand performance.

What is Sabre Hospitality?

Sabre Hospitality Solutions is a leading provider of hospitality technology, enabling hotels worldwide to transform operations, maximize revenue, and enhance guest interactions. Sabre offers a range of solutions through its SynXis® platform, a cloud-hosted ecosystem that connects various hotel systems and distribution channels. Built with flexibility, reliability, and scale in mind, SynXis® is a single system of record that integrates with essential hospitality tools, including property management systems (PMS), revenue management systems (RMS), and customer relationship management (CRM) software.

Key Features and Benefits of Sabre Hospitality

Sabre Hospitality provides a comprehensive suite of tools designed to help hotel groups exceed their business objectives. Here’s an overview of the key benefits of adopting Sabre:

1. Empower Choice, Increase Sales

Sabre’s SynXis® platform allows hoteliers to easily manage distribution, retail, and operations. With SynXis® Central Reservation System (CRS), hotel groups can connect with global distribution systems (GDS) and online travel agencies (OTA) from a single platform. This comprehensive connectivity ensures that real-time rates and availability are visible across all channels, expanding reach and driving more bookings.

2. Launch Your Gift Card Store: A New Revenue Stream

Through Sabre’s technology, hotel groups can easily establish a gift card store, providing a new revenue stream. Gift cards offer immediate revenue recognition and can drive advanced cash flow, all while enhancing brand loyalty as customers gift experiences to friends and family.

3. Increase Efficiency with a Single System of Record

The SynXis® platform’s single system of record connects all essential operational, distribution, and guest-related functions. By centralizing data, hotel groups can enhance accuracy and streamline processes, allowing teams to access key information in real-time. This level of operational efficiency reduces manual effort, improves accuracy, and allows hotel teams to spend more time on guest interaction rather than administrative tasks.

4. Drive Revenue Through Comprehensive Distribution

SynXis® CRS enables hoteliers to update and manage all distribution channels simultaneously, ensuring that rates, availability, and promotions are consistent across platforms. By providing up-to-the-minute information, SynXis® helps hotel groups drive higher occupancy rates, optimize pricing, and capture revenue across multiple channels. Additionally, hoteliers can go beyond simple room bookings, using SynXis® to sell packages, upsell amenities, and create unique guest experiences that boost overall revenue.

5. Elevate Guest Satisfaction with Predictive Analytics

Sabre’s predictive analytics capabilities allow hotels to personalize the guest experience by anticipating needs and preferences. This data-driven approach helps hotel groups deliver curated experiences, increasing guest satisfaction and brand loyalty. SynXis® enables hotel teams to focus less on managing complex systems and more on meaningful guest interactions, creating a memorable stay that encourages repeat bookings.

6. Scale with Ease

Sabre is designed to grow with hotel groups, whether they operate a single property or an international chain. The SynXis® platform offers robust integration options with key third-party systems, ensuring that Sabre remains a seamless, scalable partner as hotels expand. With its certified APIs, SynXis® can adapt to changing operational requirements, evolving alongside the hotel group’s growth.

7. A Comprehensive Studio Ecosystem

Sabre Hospitality offers an array of “Studios,” each designed to focus on a specific area of hotel management:

• Retail Studio: Tailors merchandising strategies.
• Distribution Studio: Enhances multi-channel distribution.
• Acquisition Studio: Drives guest acquisition.
• Operations Studio: Streamlines day-to-day functions.
• Success Studio: Focuses on business strategy and growth.
• Performance Studio: Analyzes and optimizes performance metrics.

These studios create a holistic system that aligns with the specific needs of each hotel group, from front-desk operations to executive-level planning.

Amplifying Impact by using OCUS and Sabre Hospitality Together

While Sabre offers an all-encompassing platform for operational excellence and revenue generation, adding OCUS to the mix can enhance the visual appeal of a hotel group’s brand and boost online engagement. In the digital era, high-quality, optimized imagery plays a critical role in capturing attention and converting potential guests. Here’s how OCUS complements Sabre’s capabilities to further benefit hotel groups:

On-Demand Photoshoots for High-Quality Imagery

OCUS offers access to a global community of over 35,000 professional photographers, making it easy for hotel groups to commission on-demand photoshoots anywhere in the world. High-quality photos can significantly enhance a hotel’s online presence, inspiring guests and showcasing the property’s unique qualities. When combined with SynXis®, these images can be automatically updated across distribution channels, ensuring brand consistency.

Enhanced Image Optimization and Moderation

OCUS provides tools to automatically optimize and moderate visual content, ensuring that every image is not only high-quality but also aligns with the brand’s standards. With automated image enhancement, OCUS optimizes photos to capture attention, adjusting lighting, colors, and cropping as needed. Image moderation capabilities also protect the brand by filtering user-generated content, ensuring that only approved images are displayed.

Improving Visual Performance with Analytics

OCUS’ analytics suite evaluates the performance of each visual, assigning a performance score to help hotel groups understand what resonates with their audience. This data-driven approach aligns well with Sabre’s predictive analytics capabilities, as hotel groups can use insights from both platforms to refine their content strategy. By analyzing which images yield the highest engagement, hotels can tailor visuals that drive bookings and inspire guests.

Boosting Conversions with High-Quality Imagery

Research has shown that high-quality photography can increase bookings by as much as 225%. By leveraging OCUS’ image optimization tools and combining them with Sabre’s robust distribution system, hotel groups can present visually stunning images across all channels, enhancing the appeal of their listings and increasing conversion rates.

Drive More Revenue Growth for Your Hotel Group

In an increasingly competitive hospitality industry, hotel groups need every advantage to attract guests and build loyalty. Sabre Hospitality’s SynXis® platform provides a robust foundation for managing operations, enhancing distribution, and personalizing the guest experience—all from a single, integrated system. By combining Sabre’s advanced hospitality solutions with OCUS’ innovative visual performance tools, hotel groups can elevate their brand’s digital presence and streamline operations to focus on what matters most: delivering exceptional guest experiences.

Sabre and OCUS together can empower hotel groups to go beyond traditional service models, driving engagement, loyalty, and revenue like never before.